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Pollution befouls the air and poisons water. Pollution induces the release of toxicants into the biosphere which makes the air unsuitable for breathing, harms the quality of water and soil, and causes the emission of substances that may cause damage to humans, plants and animals.
To cater to the needs of an increasing population, agriculture has been intensified through the use of a wide spectrum of fertilizers and pesticides. Diverse industries have been set up to produce chemicals including those that pose a danger to all life forms.

Rapid industrialisation has led to deterioration in the quality of air. Widespread use of coal and fossil fuels in industries and petroleum fuel in motor vehicles has aggravated the air pollution problem. Our atmosphere seems to have become a waste basket into which dust, noxious fumes, toxic gases and other pollutants are callously thrown.

The intensity of air pollution in Indian cities is increasing primarily due to our vintage vehicles and their poor performance. Water pollution, too has increased with the growth of our population and also that of our industries. Water pollution has acquired dangerous dimensions ever since sewage and industrial effluents have started being disposed of into the rivers.

Once considered sacred, the rivers are now turning murky and stink. It is sad that almost three-fourths of our fellow citizens have no choice but to drink filthy water. The severely polluted rivers due to mindless dumping of sewage and industrial wastes are a cause for concern not only to us humans but also to myriads of life forms that exist in water.

On the French and Italian rivier as we can no longer see the sparkling blue waters. The Mediterranean Sea is reported to be turning grey. Rivers and canals pour sewage, detergents and industrial waste into the sea; tankers flush their contents near the river or sea; bottles, rotting garbage and oil slicks are washed into the beaches. The phosphates and nitrates applied to farmlands as inorganic fertilizers, concentrate in lakes and estuaries causing algal blooms due to which wide expanses of water get choked, plants rot, oxygen is used up and fish die.

Deterioration in the quality of air can mainly be attributed to

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Survival is the most essential factor for every living organism. People resort to different tricks to make both ends meet. One such live instances is mentioned here. Villagers of Makhrada village believed that a witch lived in the denseforest near Makhrada. The passers by were much harassed by the witch who used to frighten them and also took their belongings. In the village there lived a young man named Dhiru who was fond of adventures. When he heard about the witch, he did not believe that it was one of the witches who ate flesh. But there was something elseabout the witch, which made Dhiru curious. She did not eat flest but took away the belongings of the people. Therefore, he was keen to solve this mystery.

He set out with a bag of mangoes. He walked through the forest till it was midway. He took shelter under a shady tree and pretended to be fast asleep. However, after some time, he really fell as leep. After a while, he felt that someone was trying to snatch his bag of mangoes, Suddenly, he woke up and caught hold of the person. It was the witch who tried to frighten Dhiru and run away. But Dhiru was strong and bold enough to hold the withc fast. The witch finally surrendered. Dhiru forced has to tell him who she really was. The witch removed her mask and narrated her and story. She told that she was a poor old widow and she had nobody to look after her. Therefore, she used to live in the forest, wearing a fearful-looking mask. People passing through the forest got frightened due to her appearance and took her for a witch. She then robbed the people of their belongings to make both ends meet. Dhiru took pity on her and gave her the bag of ranages.

What made Dhiru curious? 

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 It is generally acknowledged that children learn a lot from their parents. It is not so commonly admitted that parents learn a great deal from their children. As adults, it is easy to assume that we are always right, but the laugh was on me one beautiful day.
 My daughter Kashmira knew how much I loved flowers. One day when she was of nine years, she picked some branches from our neighbour's blossoming fruit tree. Realising she intended to please me, I didn't scold her, but chose a different approach. "These are lovely, dear, but do you realise that if you had left them on the tree, each of these blossoms would have become a cherry?" "No, they wouldn't have", she said firmly.
"Oh, yes they would have. Each of these blossoms would have grown into a cherry". "Well okay, mother, if you insist", she finally conceded, "but they were plums last year".

What is not commonly acknowledged is that- 

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 Governments have traditionally equated economic progress with steel mills and cement factories. While urban centers thrive and city dwellers get rich, hundreds of millions of farmers remain mired in poverty. However fears of food shortages, a rethinking of anti-poverty priorities and the crushing recession in 2008 are causing a dramatic shift in world economic policy in favour of greater support for agriculture.
 The last time when the world’s farmer felt such love was in the 1970s. At that time, as food prices spiked, there was real concern that the world was facing a crisis in which the planet was simply unable to produce enough grain and meat for an expanding population. Government across the developing world and international aid organisations plowed investment into agriculture in the early 1970s, while technological breakthroughs, like high-yield strains of important food crops, boosted production. The result was the Green Revolution and food production exploded. But the Green Revolution became a victim of its own success. Food prices plunged by some 60% by the late 1980s from their peak in the mid-1970s. Policy makers and aid workers turned their attention to the poor’s other pressing needs such as health care and education. Farming got starved of resources and investment. By 2004 aid directed at agriculture sank to 3.5 % and Agriculture lost its glitter. Also as consumer in high-growth giants such as China and India became wealthier they began eating more meat so grain once used for human consumption got diverted to beef up livestock. By early 2008 panicked buying by importing countries and restrictions slapped on grain exports by some big producers helped drive prices upto heights not seen for three decades. Making matters worse land and resources got reallocated to produce cash crops such as biofuels and the result was that voluminous reserves of grain evaporated. Protests broke out across the emerging world and fierce food riots toppled governments. This spurred global leaders into action. This made them aware that food security is one of the fundamental issues in the world that has to be dealt with in order to maintain administrative and political stability. This also spurred the US which traditionally provisioned food aid from American grain surpluses to help needy nations to move towards investing in farm sectors around the globe to boost productive for themselves and be in a better position to feed their own people.
 Africa, which missed out on the first Green Revolution due to poor policy and limited resources, also witnessed a 'change'. Swayed by the success of East Asia the primary poverty-fighting method favoured by many policy-makers in Africa was to get farmers off their farms and into modern jobs in factories and urban centers. But that strategy proved to be highly insufficient. Income levels in the countryside badly trailed those in cities while the FAO estimated that the number of poor going hungry in 2009 reached an all time high at more than one billion. In India on the other hand with only 40% of its farmland irrigated, entire economic boom currently underway is held hostage by the unpredictable monsoon. With much of India’s farming areas suffering from drought this year, the government will have a tough time meeting its economic growth targets. In a report Goldman Sachs, predicted that if this year, too receives weak rains it could cause agriculture to contract by 2 % this fiscal year making the government 7%GDP growth target look "a bit rich". Another green revolution is the need of the hour and to make it a reality, the global community still has much backbreaking farm work to do.

What is the author’s main objective in writing the passage?

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It's nothing short of a revolution in how we eat, and it's getting closer every day. Yes, a lot of people are obese, and yes, the definition of "healthy eating" seems to change all the time. But in labs and research centres around the world, scientists are racing to match our genes and our taste buds, creating the perfect diet for each of us, a diet that will fight disease, increase longevity, boost physical and mental performance, and taste great to boot. As food scientist J.Bruce German says, "The foods we like the most will be the most healthy for us."
Is that going to be a great day, or what?
All this will come to pass, thanks to genomics, the science that maps and describes an individual's genetic code. In the future, personalized DNA chips will allow us to assess our own inherited predispositions for certain diseases, then adjust our diets accordingly. So, if you're at risk for heart disease, you won't just go on a generic low-fat diet. You'll eat foods with just the right amount and type of fat that's best for you. You'll even be able to track your metabolism day-to-day to determine what foods you should eat at any given time, for any given activity. "Since people differ in their genetics and metabolism, one diet won't fit all," says German.
 As complex as all this sounds, it could turn out to be relatively simple.

What does J. Bruce German say?

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Can the last fifteen years be called the most successful decade and a half in Indian history and will the next fifteen be equally successful? Consider a culture where independent thinking is not encouraged. Or take the example of traditional family run business with vast resistance to change or a whole nation who believes that breakthrough ideas can be generated abroad but never at home. Partly responsible is socialization from early years we are taught not to question our elders but at workplaces this creates a hurdle for new thinking. Being unable to change radically gives rise to a culture where even the smallest change is heralded as a break through. Indian corporate leaders have done well standing up to global giants as their companies have grown in size and market share. To be successful in international markets they need to be distinct distinct products, processes, technologies, business models and organisations. The bottom line will be Innovation. Creativity workshops are organized to channel people to think differently. There are fantastic ideas being generated all the time but no Industry. breakthrough. Simply because of gravity regressive force exerted by a mindset. Thinking has therefore to happen at three, levels idea, frame and paradigm. From a narrow focus on either product or process innovation organizations need to look at innovating the whole ecosystem of the organization. Many a time waiting for a hundred percent solution before going to the market the organization forgets that it could end up waiting forever. Moreover, sometimes organizations are too focused on today to see tomorrow. Since management mandates are short-term, sowing the seed for a revenue stream today and leaving Its benefits to be reaped by a successor doesn’t appeal to today’s business leader. This is a serious hurdle to into Ovation. Establishing a function called innovation management or training employees through creativity workshops will have few benefits unless each frontline employee is empowered to Share his innovative ideas with the management. What happens to this system when the person driving the change leaves the organization? The approach to innovation hence needs to be system driven rather than people driven. In thirty years, India can be the largest world economy save China and the US. However, as companies grow there exists a resemblance in their products, services, promotions, processes and pricing and so on. There remains only one escape from this trap. 

The main idea of the passage is  

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There are five basic features of services. These features distinguish them from goods. The first is that services are intangible. They are experiential in nature. One cannot taste a doctor’s treatment, or touch entertainment. One can only experience it. An important implication of this is that quality of the offer can often not be determined before consumption or before purchase. It is, therefore, important for the service providers that they consciously work on creating a desired service so that the customer undergoes a favourable experience. The second important characteristic of services is inconsistency. Since there is no standard tangible product, services have to be performed exclusively each time. Different customers have different demands and expectations. Service providers need to have an opportunity to alter their offer to closely meet the requirements of the customers. Another important characteristic of services is the simultaneous activity of production and consumption being performed. This makes the production and consumption of services inseparable. While we can manufacture a car today and sell it after, say, a month; this is often not possible with services that have to be consumed as and when they are produced. For example, the services of a teacher, doctor or lawyer. Service providers may design a substitute for the person by using appropriate technology but the interaction with the customer remains a key feature of services. Automated Teller Machines (ATMs) may replace the banking clerk for the front office activities like cash withdrawal and cheque deposit. But, at the same time, the presence of the customer, is required and his/her interaction with the process has to be managed. Services have little or no tangible components and, therefore, cannot be stored for a future use. That is, services are perishable and providers can, at best, store some associated goods but not the service itself. This means that the demand and supply needs to be managed as the service has to be performed as and when the customer asks for it. They cannot be performed earlier to be consumed at a later date. For example, a railway ticket can be stored but the railway journey will be experienced by a traveller only when the railways provide it.

Which of the following statements is NOT true?

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Core competencies and focus are now the mantras of corporate strategists in Western economies. But while managers in the West have dismantled many conglomerates assembled in the 1960s and 1970s, the large, diversified business group remains the dominant form of enterprise throughout most emerging markets. Some groups operate as holding companies with full ownership in many enterprises, others are collections of publicly traded companies, but all have some degree of central control.

As emerging markets open up to global competition, consultants and foreign investors are increasingly pressuring these groups to conform to Western practice by scaling back the scope of their business activities. The conglomerate is the dinosaur of organizational design, they argue, too unwieldy and slow to compete in today's fast-paced markets. Already a number of executives have decided to break up their groups in order to show that they are focusing on only a few core businesses. 

There are reasons to worry about this trend. Focus is good advice in New York or London, but something important gets lost in translation when that advice is given to groups in emerging markets. Western companies take for granted a range of institutions that support their business activities, but many of these institutions are absent in other regions of the world. Without effective securities regulation and venture capital firms, for example, focused companies may be unable to raise adequate financing; and without strong educational institutions, they will struggle to hire skilled employees.

Communicating with customers is difficult when the local infrastructure is poor, and unpredictable government behavior can stymie any operation, although a focused strategy may enable a company to perform a few activities well, companies in emerging markets must take responsibility for a wide range of functions in order to do business effectively. 

In the case of product markets, buyers and sellers usually suffer from a severe dearth of information for three reasons. First, the communications infrastructure in emerging markets is often under-developed. Even as wireless communication spreads throughout the West, vast stretches in countries such as China and India remain without telephones. Power shortages often render the modes of communication that do exist ineffective. The postal service is typically inefficient, slow, or unreliable; and the private sector rarely provides efficient courier services. High rates of illiteracy make it difficult for marketers to communicate effectively with customers. 

Second, even when information about products does get around, there are no mechanisms to corroborate the claims made by sellers. Independent consumer - information organizations are rare, and government watchdog agencies are of little use. The few analysts who rate products are generally less sophisticated than their counterparts in advanced economies. 

Third, consumers have no redress mechanisms if a product does not deliver on its promise. Law enforcement is often capricious and so slow that few who assign any value to time would resort to it. Unlike in advanced markets, there are few extrajudicial arbitration mechanisms to which one can appeal. 

As a result of this lack of information, companies in emerging markets face much higher costs in building credible brands than their counterparts in advanced economies. In turn, established brands wield tremendous power. A conglomerate with a reputation for quality products and services can use its group name to enter new businesses, even if those businesses are completely unrelated to its current lines. Groups also have an advantage when they do try to build up a brand because they can spread the cost of maintaining it across multiple lines of business. Such groups then have a greater incentive not to damage brand quality in anyone business because they will pay the price in their other businesses as well.

Established brands can wield tremendous power in emerging markets because